Sustainability

Beyond Karma

Every choice creates an impact.

We choose to make it positive.

Our Vision

To create an ecosystem where flowers restore more than they take.

Enriching the land, connecting people, and supporting a thriving, conscious community of growers and makers.

Beyond Karma® is the framework through which we put our principles and responsible choices into practice.

A circular infographic with a stylized green plant inside and text about sustainable practices in floral supply chain, flower redistribution, and in-house composting, with title 'BEYOND the BOUQUET' and tagline 'the bloom that lasts'.
A garden bed with green plants, weeds, and fallen leaves behind a weathered wooden fence.

Our Mission

We are on a mission to expand how flowers are experienced, creating connection through workshops, wine and shared moments.

We grow a proportion of the flower materials in our studio working with low intervention practices and actively fostering biodiversity.

Responsible choices are central to how we are building our brand.

Our Values

A stylized figure resembling the state of New Mexico with a wide-brimmed hat, sunglasses, and a mustache, holding a watering can and a plant leafy branch, with one leg lifted as if walking.

Human Scale Design ✓

We design for people, contexts, and moments, not just transactions.

Silhouette of a woman wearing a wide-brimmed hat and floral dress, watering a flower with a watering can.

Responsible Choices ✓

Every decision, from seed to scale, is guided by what’s right for the land, the people, and the future, even when it is harder.

Silhouette of a woman wearing a wide-brim hat and floral dress, standing at a table with a laptop, coffee mug, and potted plants nearby.

Purposeful Growth ✓

We grow at a pace that protects quality, values, people, and nature. We curate with intention, never at the expense of integrity.

Giving Back

A close-up of pink flowers with a bee flying near them, set in a garden or outdoor setting.
Stylized illustration of a gold-colored plant with elongated leaves on a black background, repeated three times vertically.
Circular graphic with overlapping circles in blue, green, yellow, orange, and red, containing the text 'Living Wage Employer' in bold white letters.

London Living Wage

In 2026, we became an accredited London Living Wage employer, a reflection of our commitment to fair pay and ensuring that everyone we work with is compensated with dignity.

Purple logo for UK Pollinator Monitoring Scheme featuring three stylized insects and text 'POMS' with a heart-shaped arrangement of insects in the center.

Biodiversity Efforts

We contribute to pollinator research by submitting Flower Insect Timed Counts (FIT) Counts from our growing plot throughout the season. These surveys monitor insect visits across flowering plants in the UK, supporting the UK Centre for Ecology & Hydrology.

Blue handwritten text that says "mind" with a scribble icon, followed by "in Haringey".

Mind Haringey UK

We support the charity through their fundraising efforts and by donating surplus blooms to their community centre, extending moments of beauty and care to those who use the space.

Interested in partnering with us or supporting our community efforts?

Minimalist illustration of a bird with a rounded body, long beak, small eye, thin legs, and a tail, colored in beige against a black background.
Minimalist illustration of a butterfly with abstract, cream-colored wings and body on a black background.
Illustration of a gray telephone with a circular dial and a cord, shown against a black background.
A bee on an orange flower, with blurred green and yellow background.
Close-up of yellow-green leaves and yellow flowers on a plant, with a metallic green beetle crawling on one of the flowers.
Close-up of a pink flower with a bee and a tiny insect on its petals.
Close-up of a pink flower with a ladybug on its petal.
Get in Touch

Discover More…

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Close-up of a vibrant pink flower with layered petals and a yellowish center.
Workshops & Tastings
Events & Partnerships
Close-up of yellow flowers with water droplets on the petals.
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Sustainability